With Company response

YOU MUST check your distribution details. REACHLOCAL CLIENTS:

Check how much you got in Google advertising vs what you paid? If you don't know how to this was the procedure which is not easy.

1. Login to your account

2. On the left side of the screen you’ll see all of your options. Click the + in the REPORTS option to reveal the drop down list of sub options.

3. Click Distribution Details

4. Now click the EDIT FILTERS button to reveal drop down menu function for Campaigns, Month, Year.

5. Choose which campaign you’d like to report on, choose the time period etc 6. Click Update Report The Media Cost (Google only) is what Reach Local spent with Google for that period. With the report, it has an extra step you have to click Reports at the top first which should then open up a page that has additional reports on the left hand side. NOT THIS ONLY SHOWS FOR GOOGLE FOR YAHOO AND BING THEY ARE NOT MADE TO SHOW THEIR “RAW” COSTS.

Also now why they pocket 60% - ReachLocal:

Founded 2004.

All founders sold stock and resigned.

Per the Wall Street Journal and S&P 500; Stock has declined from 2300.00% compared to the year-earlier quarter and is underwater. This is due to multiple weaknesses in multiple areas, such as its deteriorating net income, disappointing return on equity, weak operating cash flow, and generally disappointing historical performance in the stock itself and feeble growth in its earnings per share.

The net income has significantly decreased by 840.6% when compared to the same quarter one year ago.

Net operating cash flow has significantly decreased by152.25% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower.

REACHLOCAL INC has experienced a steep decline in earnings per share in the most recent quarter in comparison to its performance from the same quarter a year ago. They have volatile earnings recently and they are likely to report a decline in earnings in the coming year. For 2015 the market is expecting a contraction of 390.9% in earnings

(Hence all of the above they have increased their profit margins by allocating less of a client’s budget to the publishers and more of the allocation of budget as profit)!

About Sharron Rowland the “Face” of Reach Local. On March 27, 2014, Reach Local, Inc. appointed Sharon Rowlands, 55, as Chief Executive Officer.

• Ms. Rowlands receives an annual base salary of $500,000 per year and is eligible to receive an annual bonus of up to 120% of her base salary. (An additional $600,000 per year equating to annual earnings of 1.1 million)

• Ms. Rowlands is entitled to be reimbursed up to $50,000 for reasonable expenses incurred by Ms. Rowlands with respect to her commuting and relocation to the Los Angeles, California. MS. Rowlands in addition $10,000 per month (and any related gross-up payment to cover associated taxes) for temporary living expenses through August 1, 2015.Ms. Rowlands received 650,000 shares of Reach Local’s common stock.

(No wonder why she claims Reach Local needs to reduce it’s over head of 33% - her head!)

Reviewer is in unhappy mood. Please immediately contact the author of this review to discuss pricing issue of online advertising. Reachlocal needs to read this review and look into the issue (if any) according to poster's claims.

Other people also mentioned online advertising in their reviews. You may find this information helpful for further shopping at Reachlocal.

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ReachLocal Response

Your marketing budget pays for more than clicks on your ads on Google. Unlike with self-serve advertising, with our service, you also receive access to and use of our technology and experienced marketing team to drive ROI in the form of actual leads, not just clicks.

You get ads and listings on top search engines, such as Google, Bing, and Yahoo; management, daily optimization, and reporting using our proprietary search platform that directly accesses publishers; call recording that enables you to listen to all the calls your search advertising generates, and the support and hands-on service of your marketing team.

Learn more about the budget breakdown here: http://bit.ly/1Ew4ohJ. To speak with us directly, please contact us at clientcare@reachlocal.com.

to ReachLocal Response Den Haag, South Holland, Netherlands #1116208

sick response


Most of our clients have come from reach local. They are good for starting out but you can get so much more from your spend from a local company that has your best interest and not CEO profits.


What does the amount of money that went to Google advertsing have to do with ReachLocal's PPC campaigns? You do realize they spend your budget on all search engines, not just Google right?

Pretty freaking ignorant to start making accusations before even having a clue of what you signed up for.

to Anonymous #1117596

But that's the whole point. They at no point let you know what you've signed up for.

They said their admin fee's, which for the record were an additional expense on the invoices were the only fee's. At no point did my business appear on Bing or Yahoo and they themselves informed me that their sole focus for my campaign was with Google.

They have misled and lied to every one of their customers and it has severely impacted on my small business and quite probably many others who were relying on them to do as they promised they would in their initial pitches. Who's to say we'll even get our money back now that they are in administration which again goes to show how despicable a company they really were.

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