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Reachlocal is about to be brought to account for there deceptive and misleading conduct. A class action is underway. This is a case with over 200 applicants and counting. If you are one of those who has been mislead by Reachlocal, get on board now and join the class action. Also spread the word to others whom you know have been clients of Reachlocal. They have the right to know. Obviously, there are more and more clients of Reachlocal have noticed that they have been ripped off with their budget spent.

If you want to join, this is the CASE NO. 2:14-cv-03400.

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Anonymous
#1117602

I'm based in England and the ReachLocal UK company is currently in Administration.

Does anyone have any info of any similar action being taken against them over here as I'm guessing it is effectively classified as a separate company.

Or if there's any way we could join this suit it would be great to know more please.

Anonymous
to Anonymous London, England, United Kingdom #1131843

You can of course talk to the administrators and see if they are willing to hand the case over to the Secretary of state. At the moment Reachlocal are in admin BUT you can get that changed to an official receiver/insolvency service to take over and then it will become a secretary of state situation who could then act for the clients (you) and try and prosecute the people responsible

Anonymous
#1077814

i'm in Australia and would like to know more about the UK lawsuit, but also , is there any class action being taken in Oz, ?

Anonymous
to raped by RL London, England, United Kingdom #1131840

We are building a class action in Australia and the US. If you would like to register interest go to www.ppcclaim.co.uk

Anonymous
#1027683

what is the latest with the class action and what are the claims of the plaintiff?

Anonymous
#1015547

I'm in Australia and am trying to get out of our contract with them.. Do you have any info of were I can get assistance in Australia or an industry body ect .

Anonymous
to Anonymous #1017151

Just stop payment. It's too costly for them to take it to court.

Anonymous
#1012804

In my case the company name was used as an add word to boost the figures. I was paying for clients who just put my company name into the address bar to shortcut to my webpage.

Anonymous
#1005384

WOW, I have to say the comments on here are ludicrous. To the gentlemen only worried about how much money was spent on Google...

do you even have a clue how ReachLocal's PPC campaigns are ran? They advertise on 98 percent of search engines during their ppc campaigns, not just Google so of course your Google spend will not look high compared to your total budget. GL with that holding up in court...

my God, if you guys are going to suit the company, you probably want to learn what you signed up for first.

Anonymous
to Anonymous #1017153

I'm sure they would have loved to know what they signed up for. The dispute isn't over web coverage, it's about honesty and transparency regarding spend.

If ReachLocal were honest at point of sale regarding their extortionate charges this debate would end.

Retaining 60% of the total budget to manage a PPC campaign is ridiculous. Their actual service is diabolical and the platform they continuously rant on about is useless. You can track and record calls within Adwords for next to no cost.

Do you have a clue how ReachLocal's PPC campaigns are managed? Most of their sales staff have never seen an adwords campaign yet they're responsible for it's management.

Just choose a reputable local agency that charges an acceptable fee (10-15%). Pay Google direct for your Adwords spend so you can see exactly where your money is going and pay the agency their management fee separately.

Don't be a scrooge over agency management fees as this will only limit the man hours assigned to your campaigns.

If you pay fairly you'll get better service. The additional investment will pay for itself many times over.

Stay away from ReachLocal, simple!

Anonymous
to Anonymous Sydney, New South Wales, Australia #1336777

I worked for ReachLocal for several years... Everything being said here is pretty spot on.

1.

Massive Hidden margins.

2. Lying to clients. and to staff

3. Political vengeful boys club style of management.

4.

Adjusted individual campaign margins based on client size and other arbitrary factors.

5. Regularly changed pay structures to the detriment of staff and benefit of managers. 6. Added management fees on to of their hidden margin in an attempt to hide the hidden margin.

It worked by distracting buyers with the 'management fee' discussion. 7. Intentionally pushed budgets to Bing & Yahoo in Australia to pump click margins while still getting good click volume.

I'm embarrassed i ever recommended this business and can;t wait to see them smashed for their rip off practices. Small business is hard enough without ReachLocal raping their marketing budgets for their own corporate greed.

Anonymous
#994032

This is great to see, first outed in the UK by YODA london, cannot wait to see the outcome on this, there is another lawsuit happening in the UK.

Anonymous
to Anonymous Worthing, West Sussex, United Kingdom #994266

I am also litigating against Reach Local. Can I ask did the IMC sell the service that Reach Local got a kick back from Google and that's why there fees are so low instead of the standard 15%

I am also based in the UK

Anonymous
#988917

Good that you are bringing a class action suit again ReachLocal. Let your attorneys know this as ReachLocal has always been in violation of Google' Practices for NOT showing your advertising budget allocation.

DID YOU KNOW THAT 70% OF YOUR ADVERTISING BUDGET GOES INTO REACLOCAL'S POCKET? THAT IS WHY YOUR CAMPAIGN IS FAILING. NOT ENOUGH OF YOUR BUDGET IS BEING ALLOCATED TO GOOGLE SO LESS AIR TIME, LOW PAGE POSITION, LESS CLICKS AND LESS LEADS.

HOW TO CHECK DISTRIBUTON:

Check how much you got in Google advertising vs what you paid? If you don't know how to this was the procedure which is not easy.

1. Login to your account at ReachLocal make sure it is set to ReachCentral

2. On the left side of the screen you’ll see all of your options. Click the + in the REPORTS option to reveal the drop down list of sub options.

3. Click Distribution Details 4. Now click the EDIT FILTERS button to reveal drop down menu function for Campaigns, Month, Year. 5.

Choose which campaign you’d like to report on, choose the time period etc 6. Click Update Report The Media Cost (Google only) is what Reach Local spent with Google for that period. With the report, it has an extra step you have to click Reports at the top first which should then open up a page that has additional reports on the left hand side. NOTE: THEY WILL SAY THIS ONLY SHOWS FOR GOOGLE.

LIE. THIS INCLUDES YAHOO AND BING.

Anonymous
to Anonymous #1054748

Wowwww wow. Easily 75% of our budget

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